¶¶Òõ¶ÌÊÓƵ featured as part of a special-edition apparel collaboration with Alife®, Champion and Urban Outfitters
February 07, 2021
Contact: Kawana McGough, Office of Communications, Public Relations and Marketing
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¶¶Òõ¶ÌÊÓƵ is one of many HBCUs to be featured as part of Alife® special-edition apparel collaboration with and . Alife is a New York City-based, multi-tasking, multi-faceted, lifestyle driven company. Well known for its curatorial work, branded product, experiential retail concepts, art exhibitions, top-tier co-branded collaborations as well as live music events. Launching February 8, 2021, the collection, which was coordinated through a partnership with Collegiate Licensing Company, will be exclusively available at and .
The campaign, inspired by HBCU Homecomings, acknowledges the pioneer moments in streetwear and their cultural importance. In addition to the imagery, the clothing will be featured as part of a powerful video shot in black and white, including a drumline and a multi-generational cast to echo the pain and
struggle HBCU’s have felt throughout history. Elements such as band and line dancers draw in the Homecoming vibe and capture the history, success, familial atmosphere, fun, strength and power that define HBCU communities.
A number of other prominent HBCU universities being featured, include:
- Albany State University
- Cheyney University
- Clark Atlanta University
- Delaware State University
- Florida A&M University (FAMU)
- Fisk University
- Grambling State University
- Howard University
- Johnson C. Smith University (JCSU)
- Lincoln University
- Morehouse College
- Morgan State University
- North Carolina A&T State University
- North Carolina Central University
- Norfolk State University
- Spelman College
- Tennessee State University
- Virginia State University
- Xavier University
About Alife
Founded in 1999, Alife is a New York City-based, multi-tasking, multi-faceted, lifestyle driven company. Well known for its curatorial work, branded product, experiential retail concepts, art exhibitions, top-tier co-branded collaborations as well as live music events.
Focused on art and creativity with a strong penchant for originality, Alife’s mission is to showcase, elevate and perpetuate the downtown culture from which is it born. Alife cannot be defined by one cultural movement alone. Alife is art. Alife is a curator of all that downtown represents and speaks to an international downtown audience that is as close as down the block and as far as across the globe.
For more information about the Alife brand, it’s products and stores please visit or visit on Instagram.
About Champion
Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at . For more information, please contact us at 1-800-315-0563 or at , follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).
About CLC
CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever- evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of Learfield IMG College, the leading media and technology services company in intercollegiate athletics.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments.
For more information, visit Urban Outfitters at .
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